GRADE UNIT
Contents of the Report
1- Planning stage
1.1Introduction
1.2.Objectives of Report
1.3.SWOT and PEST Analysis
1.4.Instructions of Relevant Courses
1.5.Timescale
1.6.Information Sources
2- Developing stage
2.1-Business Description
2.1.1Industry overview
2.1.2Company description
2.1.3Goals and objectives
2.2- Product and Services
2.2.1 Product and description
2.2.2 Research and development
2.2.3 New and required product&service
2.3- Market
2.3.1 Market analyzing
2.3.2 Competitor
2.3.3.Market Niche
2.4- Marketing Strategies & Sales
2.4.1 Customer segmentation
2.4.2 Positioning strategies
2.4.3 Product strategies
2.5-Management
2.5.1 Company organization
2.5.2 Management structure
1 Abacus Retail’s Planning Stage
1.1 Introduction
When openin up to the market place of Izmir, that bringing new ideas and designs in store retailing woulde be a real asset for Abacus retailing. The young population in Izmir is very high and excessive interest in the technology will pose a attractive business area. The expenditure of consumers mostly include customer electronics and durable consumer products, white goods sector, small / large household appliances and other electrical home appliances groups.
These investment would be an advantage for them, because Izmir is a modern and developing city and has airports and seaports.Therefore, Abacus may encounter easier logistical transactions.
Abacus retail should insist on both keeping its target audience at wide range and also continue to maintain its own independent identity. The firm can respons to hipermarkets and with its own innovative stores and creative goods or services through expanding its current range into bathroom and kitchen services and other appliances.
Bornova, Buca and Balçova are the places where covers university areas and modern settlements are able to host and accumulate to the need being located in thriving and busy areas of Abacus retailing by means of young populatıon and growing social life.
1.2 Objectives of Report
The main focus point of this project is informing the board of the management of Abacus in terms of location and segmantion of Balçova, new product range possibilities, store concepts,customers and employees and showing the reason why this firm must make investment in Balçova/Izmir
Location and segmantatıon of Balçova: When opening up to the market place of Izmir, how to take step in Izmir and the analysis of young/elder population and new/old settlements.
New product range: The new produc range might mostly includes customer electronics small household appliances and other electrical home appliances groups.
Store Concepts: The new stores has incentive concept and the purpose of these concepts is to experience its customers high level practises with advanced merchandising techniques and practices.
Customers and Employees: To increase the number of customers and correspandingly the sales rate, trainig or hiring qualified personnel would be an obligatory for new stores. Employees should be knowledgeable about contemporary retailing and Turkish marketplace.
1.3 SWOT and PEST Analysis
STRENGHTS and WEAKNESS of NEW ABACUS STORES
STRENGHTS WEAKNESS
Store allocation Customer care,techno and mobile stands and also beverage service are avaible Allocating more internal and stock space to keep wide range product
Store layout Giving chance to experience about the newest goods and services Fingerprints on windows dirty walls and overcrowding in store
Category management Thanks to efficient EPOS/EDI,
easy to follow stock influx Require that more staff trained on electronic stock systems
Using POS terminals making easier purchase transactions Only two cash avaible and inept transactions at special days and weekends
OPPURTUNITIES and THREATS for NEW ABACUS STORES
OPPURTUNITIES THREATS
Store allocation Appealing to customers with more diverse service network in shops Because of narrow corridors and insetiy buyers may not reach service information
Store layout Being different tradatıonal shops by offering the chance of ‘living experience’ Dealing with irrelevant customers for ‘living experience’ and waste of time
Category management By EPOS/EDI keeping stock amount at nominal level and turning the cost to captivate more customer
To ensure stock and category managemet entails more staff and ıt will cost a lot
PS3 stands,operator stands and movie enjoyment sectıons draw atteion of customers keen on entertaiment
Providing high safety standards and analyzing customer traffic is difficult due to congession within shops
PEST ANALYSIS of NEW ABACUS STORES
POLITICS
Having to obey with trade contracts with customers
Being forced to insure all staff,paying minimum wages and security must be provided
ECONOMICS
Opening up to new market areas entails new consultant and experienced staff for store layout and customer relationships
Setting up new concept stores by posing great internal and external ambiance will cost a lot
SOCIAL
Some of customers want to see prayer area at shops this is an important criteria for them and visiters sometimes wants to bring their pets inside
Buyers give value to undergoing ‘living experience’ by means of techno-stands such as mobile activaion and PS3
TECHNOLOGY Keeping trace of new advances in store technology like new applications of customer databases and category management
1.4. Instructions of Relevant Courses
Retail Environment (DL31 34), Creating Culture of Customer Care (DJ42 34), Retail Law (DL32 34), these units were involved in this project and this researchs are influenced by them. Additional sources ,likewise, given by advisor were added to this project.
RELATED SUBJECTS OBJECTS
Retail Enviroment The purpose of this class on the project is showing SWOT and PEST of Abacus new stores and dealing with overall enviromental factors.
Creating Culture of Customer Care This class will allow to pose the best customer approaches methods to consumers and
to define the demands of external and internal clients
Retail Law This class will help to set up the newest and the most modern layout concepts and attract a wider consumer into the shopes in syc with legal statements
1.5 Timescale
TIME RESEARCH CONTENTS
First week Taking a glance at the case study of Abacus and a simple perusal
Second week Preparation of swot,pest and timtable by the guidance of the teacher
Third week Visiting Darty and examining Darty’s store layout and product range
Forth week Presentation and submission planning stage of this project
Fifth week Planing the subdivisions of developing stage of this project
Sixth week Visiting a retail store and analysis windows display
Seventh week Visiting a retail store analysis store layout
Eighth week Asking question tutor about techno and mobile stands
Ninth week Studying in library and find new product range
Tenth week Completing and delivering developing stage
Eleventh week Preparing part of introduction of evaluating stage
Twelfth week Getting suggestions from the tutor
Thirteenth week Asking question tutor about evaluating stage of the project
Fourteenth week Presentation and submission evaluating stage of my project
1.6 Information Sources
In order to design a perspective road-map,to begin with, I will use written and visual information sources avaible in regardind with store layout and design concepts and I plan to pose a project report in order to give a lead to the initial steps of the board of the management of Abacus.
The main statetments of this project are Abacus case study and instructions of relevant courses and these are primary resources can be examined for the this project.
In addition to this, there are many accessable secondary resources to be included to this project.The findings of the surveys of consultanting agencies, official documents and written and visual media publications and web-site articals.
2. Abacus Retail’s Devoloping Stage.
2.1-Business Description
2.1.1 Industry Analysis
The findings of RNCOS survey points out that the world consumer electronics market is predicted to see annualy growth of 7% between 2012 and 2015. The 3D TV will be the fastest-growing segment, with TV makers adding a 3D feature to their high-definition flat screen products more systematically.
World consumer electronics sales are expected to record 10% growth in 2011, reaching almost $965 billion, compared with 13% in 2010 when sales reached close to $875 billion, according to reports the Consumer Electronics Association.
The intenational consumer electronics industry covers the production, distribution and sale of communications and entertainment devices such as digital and video cameras, telephones, stereos MP3 players, DVDs, VCRs, calculators and televisions. The astronomic figures of manufacturing takes place in regions were labor costs are relatively low such as Asia. Company profiles are varied, ranging from large multinational firms employing more than 100,000 workers to small firms producing one product, with less than 50 employees. A major challenge faced by consumer electronics manufacturers of all sizes is securing copyright to products.
2.1.2 Company Description
Abacus Computer Co. is based on America manufactures both the computer and operating system.The firm also has a network of authorised dealers who sold computers and software applications to consumers.
The locationing concept is dependent on staying away from the mass-market outlets, such as US Target and Wal-Mart and locating most of its stores on the busiest areas referred to as ‘lifestlyle centers’ but a few stores are situted on city streets with renovating historical buildings.
In addition to this,Abacus has opened 40 stores across the US and has a flagship store in the centre of London. The company exprees that it will 80 abroad stores and is currently looking for suitable locations through Europea and Asia.
2.1.3.Goals/Objectives
The main objective of this retailing brand is to attract old and new customers and entry new market places. They plan both taking place at new industrial markets through setting up a wider product range and also expanding their sales owing to new customer approaching system.
In a recent news release, CEO, Alan Jackson outlined Abacus’ retail strategy is that the stores will be designed simplify and enhance the presentation and marketing of personal computering and new products.
This statement is an evidence that they have an inspration to form their store layout enviroment and welcome their visitors at a uniqe technologic atmosphere. The concept of store layout has been getting more noteworthy strategy in Turkey.
2.2Product &Services
2.2.1.Product& Services Description
Abacus have designed a technologic product line that services customers on consumer electronics, computer software and personal computers. Recent products need to be upgraded continously, and distinguishable from competitor’s ones.
The usage of reciprocal communacation channel allows staff and managers to support and help each other about growing and alternative service models. The collabration of the lower and supper stages of the hotel enables detecting problems and posing solutions models to current or possible deficiencies in the eyes of the managres and employes.
Store staff performance
To increase the number of customers and correspadingly the sales rate, trainig or hiring qualified personnel is an obligatory for new stores. Employees should be knowledgeable about contemporary retailing and Turkish marketplace. Important criterias are the followings:
- Professıonal knowledgeable level
-Customer relationships
-Team work and adaptaıon
-Observance of attendance and hours of operation
- Attention to external appearance and hygiene
2.2.2.Research&Development
When thinking of lauching new product line, correct matching new services to new target markets is only possible by collecting current customer information via surveys and e-mails.
The general result of such resources point out that Bornova, Buca and Balçova covering university areas and modern settlements are able to host and accumulate the need being located in thriving and busy areas of Abacus retailing by means of young populatıon and growing social life.
Analysis of customer traffic systems
The retail sector must monitor expectations and needs of consumer and develop appropriate services at the time of shopping with the camera records and stock control. Abacus will be able to carry out the following steps :
• Effective layout of the store and shelf
• Category management optimization
• effective management of in-store advertising materials
• identify areas for in-store promotion
2.2.3.New and required product&services
When opening up to the market place of Izmir, that bringing new ideas and designs in store retailing woulde be a real asset for Abacus retailing. The young population in Izmir is very high and excessive interest in the technology pose a attractive business area. The expenditure of consumers mostly include customer electronics and durable consumer products, white goods sector, small / large household appliances and other electrical home appliances groups.
2.3.Market
2.3.1.Market Analysis
Domestic Situtaions of Home Appliances and Electronics
The volume of technology market in Turkey contiuned to thrive in the latest quarter of 2012. In this period, this market recorded 13% growth rate in propotion to previous period and the financial capacitiy of the industry expanded to 6.9 billion.
According to market researches of GFK TEMAX, when the growth rate was calculated by analogly with the figures of 2011, there was an augmentation in the width of technology industry by 12% could be clearly observed.
At the latest period of this year, telecommunication sector made real the higgest development level and eclipsed other business fields.Small applications,digital and information technology and consumer electronics sector respectively lined up.In contrast to this, office equipments and packaging materials was the most narrowed sectors at this period and also white goods manufacturers underwent a dramatic tumple, because this market looked like saturated.However, the items with ennergy-efficieny gained high level demand rather than the others.
2.3.2 Competitors Analysis
Market Leader :Teknosa with a market share of 38% holds the leadership. The reason for leadership of domestic players in Turkey is attributed with better recognizartion of segmantation.
Market Follower : . Vatan Computer is in second place with 22 %.Bimeks follows them by having 18%. These brands add dynamism to the market.
Market Challengers : Media Market, Electro World ve Darty are good examples of them. They generally fight with larger companies on prices.
*The secret of the sucess of national brands against its foeign rivals is dependent on being well-informed about national market fitures and Turkish customer behaviours. As an foreign brand,Abacus should evaluate the expctations of such customers and the characteristics of Turkish marketplaces on the eyes of Turksh consumeres.
The failure of BestBuy is an indicator underlying the importance of logical dispicture of Turkish markets. Abacus should take precautions in order not to face with rout just like BestBuy. For example, much of trade marks prefere to consult with market agencies like GFK TEMAX.
My advice is that Abacus should go ahead with such a collabration and also they should observe in-depth approach to customer and store layouts of the market leader and followers and adapt them to its retailing concept.
2.3.3. Market Niche
This term emphasizes a process of identifiying customers specific needs or wants and catching up a market gap or oppurtunity where a group of customers sharing broadly similar needs , are not being targeted or catered for by other business.
Market Niche Project:
People living in Izmir like having pets.They give value to their pets and fufill the needs pertains to these animals.
Abacus should purchase or produce microwave ovens being able to prepare cat and dog formulas. The owners of pets will come from different part of this city buy these ovens.By the way, Abacus create a minor-scale target market and take advantge of this market gap.
2.4.MARKETING STRATEGIES & SALES
2.4.1.Customer Segmentation
Abacus will appeal to people who are technology lovers espically younger audience. The young population in Turkey is very high and excessive interest in the technology. Durable consumers' expenditure in the white goods sector products that make up the quality of life, small / large household appliances and other electrical home appliances groups.
2.4.2Positioning Strategy
This sales point could be located at AGORA shoping mail in Balçova. Abacus as a brand new technology can takes advantage of the flow of high-level visits the AGORA,
Samsung,Sıemens,Teknosa,Arçelik and Vestel will be serious rivals being at this shooping mail.Media-Market and Darty are another rivals as tecno-markets.
The most common problems faced by operators in the store are boring atmospheres, finger marks on products and dirty walls when positioninig and building new stroes.
The appearance of store sections and corridors product displays shouldn’t give way to confusion. The ceiling should not be too low.Additionly, the use of light colors on walls, well-lighting evokes relaxing feelings. the entrance to the store is very important to have a wide. Mobile phones and DSLR machines must be presented at enterance and products in the hallways musn’t keep large places. Customers can easily go around in the store. product categories and criteria of arrangement must be taken into consideration and the labels must be legible.
In addition to this, Abacus retailing should insist on the importance of high performing, highly efficient and responsive supply chains in meeting market demands, creating efficiency and profit margins, and driving sustainable competitive advantage. From managing suppliers and procurement processes through the planning, manufacturing and inventory functions, business leaders are acutely focused on making their operations more responsive and efficient.
The new stores based on 1.715-2.200 metres square consisting of one floor aim to experience its customers high level practises with advanced merchandising techniques and practices. In addition to this, to meet the expectations of franchasing network and to welcome customers at a unige atmosphere staff teams with received training on sales techniques brand, image participate in store operations and shopping transactions are kept under the control of digital stock management systems.
FLOOR PLANING
PROJECT A (OUTLINE)
PROJECT B (3-D)
Opened a new concept store sales, a total of 1,715 square meters of office and warehouse space, including areas on the board. Sales area of 1,250 square meters, 700 square meters, while in the white goods and electronic products, a variety of standards of living in the area of 550 square meters has been designed according to the kinds of cuisine.
This sales point could be located at AGORA shoping mail in Balçova. Abacus as a brand new technology can takes advantage of the flow of high-level visits AGORA.
Movie Enjoyment Stand
Customer can undergo a cinematic experienc with 3-D televisions, LCD screens and sound systems. In dimly lit environment, they can wear three-dimensional and sit on the sofa. A consulting dask gives technical advices to customers.LG would be a good exmple for
Digital screens on 1st Floor can be used for versatile activities. 50 "vertical screens in the store in the 42" flat screens and a 19 "touch screens represent a new retail concept. Vertical entry screens, dynamic and eye-catching visuals invites visitors into the store. Store in a horizontal screens up to date products and services, campaigns, bringing customers into activity information.
PS3 Stands This is one of the most recraitment point of the store.Visiters get chance to test numerious games from fhiting to football .Also,by means of wheel,pedal and command they can test a driving experience.The rent right of this point where its playstation new versions has been introduced to public belongs to Sony.
Mobile Activation Centers
New mobilephones has been introduced to public at this point.Customers can get technical advice from experts and examine the newest version mobilephones.
The rent of this site has been paid by a GSM operator campany like AVEA Turkcell and Vodafone .They offers new campaigns and services to its customers.
Smart Home Appliciens
Abacus can appeal with Compex first smart home equipped with a computer exhibition in Turkey was established. Kitchen, hobby room, living room, children's room and an office building that consists of smart home Sinpaş Industries, sponsored by IBM "smart home" solutions were offered to visitors by creating "futuristic concept stores". Smart house price is calculated in the 119 billion pounds of 145 square meters, respectively.
The biggest difference in the world samples prepared in the house, even today, living in a house built to be accessible products. Smart home, kitchen, hobby room, lounge / recreation room, children's room, and consists of home offices. Smart devices in the home and no internet access 24 hours a day 7 days a vehicle, can be controlled from miles away. With a device similar to mobile phone or internet access in the house temperature can be adjusted, safety and anti-theft alarm switched on and off. When it comes to smart home burglar and security in the center of the home you are sending an SMS with the messages.
2.4.3Product Strategy
Shelf layout for brands dominating the market the most strategic points in the customer approach.Store can achieve a great income witn lightened shelf system not posing an obstructe field of view of customers.
The shelf rental system and setting up booths in order to showcase innovative products, will create a unique exhibition space in the store.
-Sony XPERIA Z is the latest version of Sony mobilephones, it has the feature taking photograph under water with wireless speaker in the form of lime.
-Samsung has put a new generation of plasma tv being sensetive to hand movements that channel changing and able to recognize voice.
- Beats headphones are very popular in the last few years have excess demand by employing famous names at advertisements and has an extensive catalog of color.
-At white goods sector, concept of smart kitchen by Arcelik and a smart bathroom concepts by Vitra providing energy-efficiency can take place in stores.
-Dell which is one of the most significant personal computer manufacturer has introduced ‘alien ware’ computers to technology lovers with well-designed and feeeling of space technology.
-Universal USB port can charge multiple devices at the same time, however, to get the best results and compatibility is recommended to charge a device multiple times.
2.5.Management
2.5.1. Company Organization
Headquarters of Abacus located on the USA, sets direction of the firm. They are planing to embark on new supply and sales channels associated with Asia and Europe. The company aims to across the US borders and appear in a foreign wider audience.
Prior to putting new goods and service on markets, Abacus departments should carry out tachtical operations.Their marketing researches mainly evolve around conducting market surveyes and field to work to understand the exact market scenario. The senction connected to CFO are in charge of ensuring labour, required financial facilities and cognitive infrastructure. and sales departments prepare reports expressing sales rates and best-sallers being in syc with shops.
2.5.2.Management Structure
Financial and executive processes of today's technology companies has been holding separate from each other. The board of directors of Abacus can examine the monetary and administrative status under CEO and CFO headings.
3 Ekim 2013 Perşembe
Turkcell - B2B / B2C / CRM
COMPANY
PROFILE
Turkcell Iletisim Hizmetleri A.S.
engages in establishing and operating a global system for mobile communications
network primarily in Turkey. It provides mobile voice, and Internet services
over its mobile communications network; voice services, which include wireless
telephone services on a prepaid and postpaid basis; mobile Internet and 3G
services; consumer services; Telco services; TV and video services; music
services; social community and other services; and mobile financial services.
The company also offers corporate telco, location based, mobile marketing,
machine-to-machine communication, and international roaming services. In
addition, it provides Mobile Signature, a GSM service that enables customers to
sign electronic documents and transactions with a legally-accepted digital
signature using GSM SIM cards.
As of December 31, 2011, the company had
approximately 22.9 million prepaid subscribers and 11.7 million postpaid
subscribers. It sells its products and services through its distribution
network consists of distributors, Turkcell distribution centers, corporate
solution centers, non exclusive dealers, Turkcell communication centers,
Turkcell stores, and consumer electronic Chains, as well as points of sale for prepaid
airtime, including ATMs, POS, Web, call centers, supermarkets, and kiosks. The
company was founded in 1993 and is headquartered in Istanbul, Turkey. Turkcell
Iletisim Hizmetleri A.S. is a subsidiary of Turkcell Holding A.S.
Section 1: Describe how the organisation developed their
plans for a customer care strategy.
CORPORATE
GOVERNANCE
Transparent management approach
on the basis of operational excellence. Being aware of the need for accountable
corporate admistration Turkcell,development and continuous growth target at the
same time supports the global standards of corporate governance system.
Not only financial areas, social
and ecological environment are also in paralel with the expectations of the
stakeholders all domains related to the field of direct / regular information
and reporting, and is always accessible information about the company Turkcell
creates a sense of accountability.
Changes
in Management
Turkcell is in line with the
vision of leadership at communication and technology industry.When opening up
to new businees area International Expansion Functional Group identifying opportunities for new commercial and
financial investment in the international arena, and supporting the work of the
realization of these steps contols all business options and shapes internal
structures in order to increase business efficiency.
Prevention
of Conflict For Interests
Conflict of interest arises from
that employees interets collapses with firm’s interest.In this case, Ethics
Committee appointed by Audit Committee being
formed within the Board of Directors undertakes the duty of the review,
updating, development, evaluation and conclusion of the principles . Ethics
Committee presentes work ethic report to Audit Committee each quarter period.
Turkcell Common Values and Code
of Business Ethics Handbook is given to each employee.They are responsible for
informing the situation and the sensations posing a violation of rules set by
Ethics Committee by filling or via e-mail address Turkcell Intranet
Ethics Notification Form and by calling Ethics Hotline.
Risk
Management
All sections within the campany
define the risks, classifies them according to their priority and give
situation reports to Risk Management Department shouldering Internal Audit
Management, Business Continuity Management and Information Security Management
processes within the company.
This depatment makes
contributions to ensuring the reliability and accuracy of the financial
statements activities of Group companies in compliance with SoX (The Sarbanes
Oxley Act) and IMKB regulations
INVESTOR
RELATIONSHIPS
Due to be treated Stock markets
in the U.S. and Turkey, corporate governance model is available in line with
its obligations in accordance with the capital markets of both countries. Turkcell
aims to create additional value in the belief that investors and other
stakeholders gives importance to the issues of transparency, accountability and
responsibility
Disclosure
Policy
Performance to investors and
analysts at least twice a year expectations about the Before / After Feedback
Report (Pre / Post Feedback Report) applied to the questionnaire. Following the
announcement of the result, described in the expectation that the results are
analyzed.
Investor and International Media
Relations
Groups are transferred directly
to the Department of Information:
• Investors, Analysts
• Senior Management
• Members of the Board of
Directors
• Rating Agencies
• Capital Markets Board (CMB)
• Istanbul Stock Exchange (ISE)
• Securities and Exchange
Commission (SEC)
• New York Stock Exchange (NYSE)
and
• International Media.
Section 2: Detail the ways in which the standards of customer
care were established.
PERFORMANCE
MANAGEMENT
Turkcell Performance and
Talent Management, employee performance and potential objective measurement
processes, their regular, open and giving constructive feedback and
personalized development / career opportunities in the present, the difference
line with our objectives is to distinguish the creator and retention. 100% of
full-time employees are included in this process.
Turkcell employee
performance, behavior and potentials of each year, the following four-step
Performance and Talent Management Process
evaluated.
1. Goal Setting
2. Interim Evaluation
3. Behavior Model
Evaluation
4. Performance Evaluation
and Talent management...
Employee
Engagement Survey
Turkcell employees each year, the employee Commitment to corporate
applications via Survey,feedback on the operation of open communication share.
After the survey, over areas of development establishing working groups focused
on improving found in the work.
Turkcell
Academy
Being aware of the
growing generation of young people will shape the future of our country and
technology, enterprise information and experience developed in the light of the
rapidly developing IT sector programs aim to equip the qualified workforce.
This vision was realized by the programs which are:
• Turkcell Mobile
Communications and Technologies
• Turkcell Technology
Software Quality and Testing
• Turkcell Superonline
Optical Networks
• Turkcell Mobile
Marketing
• Turkcell Customer
Relationship Management
• Turkcell Global
Information Call Center Services
• Associate's Degree
Programs
• Turkcell Global Bilgi
Customer Relationship Development Programs
• Turkcell Retail and
Sales Development Program
TURKCELL
GLOBAL BILGI
Turkcell Global Bilgi its "end-to-end" solutions, customer
service, customer acquisition, telesales, customer retention and loyalty,
revenue, improve customer value, customer information management and analysis
areas creates value for its customers. Turkcell Global Bilgi, face-to-face
communication with the customer service (field teams), phones, voice and video
response systems (IVR & IVVR), email, SMS, web and social media such as manages
multiple channels.
Turkcell Global Bilgi optimal customer contact channels with the use of
effective cost control and technology-related services provided by an expert in
customer relationship management. Voice verification in addition to expertise
in self-service channels, such as voice recognition and voice guidance leads
the industry with leadership in the use of audio technology. Turkcell Global
Bilgi latest technologies and process solutions to corporate clients in the
competition held by the leadership and strategic advantages
BUSINESS
SERVICES
Telemetri:Referred to as telemetry
technologies, businesses and users, remote access and remote interfere with the
ability to find information in the field. For example, in areas such as mobile
communications, agriculture and animal husbandry, cultivation of healthy
products to provide support for the possibility of an application can provide a
more efficient and more environmentally friendly. The agricultural sector,
foreseeing the necessary measures changes in greenhouse conditions can be
received. Thus, thousands of tons of waste products being protected and
prevented a significant loss of income.
M2M
Device(Machine-to-machine) : Turkcell is the easiest way to check your tools in
the field. Turkcell and vehicle tracking system with 12 business partners can
have a very easy 24 month installments. Thus, the field may be followed in
real-time tools, you can save up to 15% of fuel.
VINN Package and Kamu Plus:Enriched offers to
professional clubs in 2011, the club on the basis of VINN package tarrif and 3G
communaction by creating distinctive and special service clubs have given to
its subscribers quickly and cheaper
internet acsses at office enviroment.
Turkcell has also offerd Kamu Plus tarrif in
order to accomodate to ever-increasing the communication needs of people
working at same private or public sectors.
CUSTOMER
SERVICES
A better after-sales experience:
Turkcell provides the best experience after the sale to customers who prefer
theirselves via "Faulty Device Tracking"
Customers that deliver defective
devices to Turkcell Communication Centers are informed via SMS at every stage
of the process and devices are followed under recording.
.Best tablets are in Turkcell: iPad2, Samsung Galaxy Tablet, HTC
Flyer, Dell Streak, Acer Iconia Tab A501 the newest tablets with special
internet packages offered to customers who visit at the stands and shops.
Smart
phones has become common with Turkcell : Turkcell renewed its kits to
increase the use of individual BlackBerry for young audience. Young people are
offer attractively priced model with the BlackBerry Curve 8520campaign did.
Furthermore, the Samsung Chat 527,touch screen and NFC technology, the Galaxy
Y.Meets the customers with the launch of Nokia C7 smart devices.
Turkcell
Superonline fiber internet: Superonline
Turkcell has reached about 30 thousand km of fiber optic infrastructure in
Turkey. Turkcell Group's strategy of delivering quality service to its
customers in accordance with the latest technology Superonline Turkcell, Turkey
for the first time in May 2011 began offering services to homes up to 1000
Mbps. This service has put Turkey among the top 5 countries on fiber connection
in the world.
Turkcell
network coverage
As of 2011, 99.13% of Turkey's
population 'reputation and the geography of Turkey 88.3%, including the largest
subscriber base continued to provide the highest quality service. Up to 88%
coverage of the population with 3G continued leadership in Turkey.
With comprehensive coverage of Turkcell, INSEAD
University and the World Economic Forum's survey of 138 countries, Turkey was
elected the first mobile communications in terms of breadth of coverage of
population.
Turkcell increases
corporate services (B2B) transactions for better market positioning and highersales.Thus,it
is important to give fast response to high volume orders coming from coperative
firms for the campany
Another significant way to enhance
the coverage of network and the
popularity of brand is insisting on custoner servi ce(B2C) by organazing
special offerings to its customers.
Section 3: Describe the methods used by the organisation to
gather and analyse information from customers with respect to their impressions
of its customer care. This should be done both qualitatively and
quantitatively.
TURKCELL QUALITY APPROACH
In parallel with the Quality Policy, Turkcell
measures the satisfaction of its customers and all its stakeholders at specific
time intervals according to accepted methods. The results are then evaluated
and the necessary actions are taken for improvement.
Quality
Policy
The basis of quality policy is to manage our system
with a continuous improvement approach according to strategic business priorities, ensuring the
satisfaction of all our stakeholders, including
employees and their families.
Quality
Management Systems
The upper management of Turkcell takes a
customer-oriented management approach in the application, development and
continuous improvement of the Quality Management System in accordance with laws
and regulations. The Turkcell Quality Policy and Strategic Business Priorities
that form a framework for the achievement of the vision and quality goals set
out by upper management are examples of this approach.
ISO 1002 and ICT 20000 systems are applied at
Turkcell. Our company, which began the application process for the ISO
9001:2008 Quality Management Systems in 1999, is now in the process to receive
the ISO 10002 Customer Complaints Management Certificate as well. Also
distinguishing itself within the sector with certified ISO 27001:2005
Information Security and ISO 20000:2005 ITIL Management Systems, Turkcell
continues to advance and develop through a Lean Management approach.
Section 4: Describe how the Customer Care Strategy is
reviewed and how improvements are subsequently made and implemented.
Product and
Service Information
All general information related to Turkcell products
and services is established through a variety of applications at all contact
points with customers, primarily in website.
Customers can share their ideas and suggestions with
Turkcell via our call center, dealers and the website. Also, the expectations
and ideas of all customers are reviewed
within the 7th Sense Customer Estimation Center. The related teams review
customer suggestions.
Turkcell
Business Ecosystem
Always on the run for innovation, believing in
change and diversity and valuing people, Turkcell is a company growing with its
own ecosystem in the process of anaysis partner and customes view.
The focus of this ecosystem is new ideas,
innovation, business partners and entrepreneurs. Training programs, seminars
and various events are organized for developing this ecosystem. The material
benefits of these development works that have been initiated, especially with
the iPhone, have reached a notable level. The lives of customers are enriched
with colorful applications while the competence of our software developers
increases through these works.
Turkcell
Dialogue Portals
The Turkcell Dialogue Portals such as Turkcell Partner Program and Turkcell
Media Portals are an important instrument that will provide for focusing mobile
business ideas and projects on clearly specified goals and for reaching the
wider public.
These programs, which are a well-established and
effective business ecosystem of Turkey with hundreds of business partners,and
customers integrates the companies with partnership potential into the
ecosystem by establishing special business models for business areas with
development programs while contributing to the development of business partners
with support programs.
Staj Report - Perla Home
GENERAL QUESTIONS TO BE ANSWERED
QUESTION 1- Give the following information about the institution you performed your internship.
A ) PERLA HOME
Nergiz AVM. 1777 SOK. NO:132 Nergiz -Karşıyaka
B) Sphere of activity
• Food retailing
• Cleaning supplies
• Ironmongery marketing
C) Sort history of the institution that introduces the development of the institution.
PERLA HOME
Perla Home is a local retail server firm taking place at marketing sector since 2009. Its first brach was opened in Nergiz. This market chain has five stores and a central stockplace. These branches are located on Nergiz,Çiğli,Bornova,Ulukent, and Manavkuyu. The central stock place being based on Bornova fullfills the distribution activities.
Perla aims to open new stores with the slogon of ‘your face will smile’. This market chain moves on having a more structural organization with new deparments and consulting activities.
D) Upper institution it is affiliated to (if any) and existing facilities.
Perla is a member of EGE PERDER being a local retail federation to shape marketing activities under the consultacy of this institution. EGE PERDER brings local retailers together ,gives cosultancy service and pose trade relationships producer and logistic firms to improve market capacity of its members
E) Number of employees in the institution and their classification according to their qualities.
Perla has 81 employees performing their job duties at different functions which are grengrocer, cashier, and reyon.In my workplace, 1 store manager, 2 store manager asistant,1 finacial advisor and 11 staff personel.
F) Perla Home is not a manufacturing company
G) For service enterprises: services presented, service capacity, basic inputs and target markets.
For PERLA HOME
SHOPPING SERVICES: As a company focused on customer service people, and the human resources employees need to develop and to contribute to the development of the business and personal lives, works continuously.
Success in obtaining success and encourage teamwork, reward (Perla advantage card), and will increase the success of teamwork to bring believes PERLA AVM works continuously to ensure that the necessary conditions. Peaceful, fair, ethical, develop a sense of trust and employee well-being to provide a working environment to make efforts to ensure that the most important resource is our people.
STOCK ALLOCATION: The central stockplace keeps commercial goods to be distrubted to store branches. The warehose allocates products in paralel with the orders from the branches.In case of lack of product in any branch , the warehose also coordinate merchandise transfer from other branches.In addition, they use stock software to minimize the waste and to balance demand and supply of goods.
TARGET MARKETS: Perla has a large target audience.There are many indicators in order to address to customer mass.The selling of kitchen,bathroom,garden,hardware and construction materials for houswives and working class and the avaibility of garments and cosmetics catches attention from young girls.Besides, the variety in cleaning and food retailing covers up customer segments in terms of social and financial status.
QUESTION 2- By drawing the organizational chart of the instutition; please state which units fulfill production/service and general business administration functions, relations, authority and responsibilities between the departments.
Financing Department
The department deals with basic accounting procedures to keep track of businesses. Pre-accounting entity transactions with the money that is expressed in the entity's cash benefit, stock, customers, checks, securities, bank accounts and records of the basic elements used to keep track of their movements.
Human Resources
This section covers strategies and activities in the field (retail) will draw up standards, the company's values, customer priority, number one in quality. Perla is competitive, the firm take the change in power, the results focused and accomplish together on the set up and with this understanding, dignity and configuring to provide leadership in the sector of our country, companies and chosen as to be the most.
Human consciousness is acting in a competitive environment makes the difference, raise the level of employees' satisfaction, trainig and motivation, co-operation between the company and employees as a commitment to move forward continuously improving the competitiveness of Perla.
Purchasing Admistration
This department personel in charge of preparing stastical reports at the event of a crisis and budget relevant to each segments. They keep tarck of market situation, rivals and also operate corporate business partnerships.
Perla’s corporate business partnership is the production of meat and dairy products with Gurmar and Beşkardeşler at the Warehouse and Cold Air Meat Processing Plant in Bornova .Another corporate business partnerships with Üstüncam is dependent on the shipment of Pasabahçe porcelain products.
Warehouse Management
Job description of this section includes with the receipt of the material from the factory to make the necessary checks to ensure labeling and systematic. To take delivery of the products and to maintain in suitable conditions are the parts of stock affairs. They evaluate incoming orders, shipments, perform timely and accurate manner. The stock personel direct Tools and equipment belonging to the warehouse, the efficient use of equipment such as forklifts. To provide information when necessary for the maintenance of the technical department.
QUESTION 3- Did you have a chance to use your foreign language during your internship? What was foreign language? Please answer in Yes/No format and specify which languages you used.
Yes, I have used English in order to use the foreign terms of NETSIS and hand terminal
QUESTION 4- State your ideas and suggestions that could increase efficiency in the processes of production and service at the institution you do the internship.
In my opionon, Consultancy Services and Store Automation Programs would Guides managers through the purchase of goods. By identifying the most sold goods allows you to make the right investment property. Prevent stockpiling of unsold products. Data terminal is communicating with the quick inventory count and control assistant. Checks and promissory notes which are due to detect and warn supervisors. POS collections by cutting commission, waiting time, or the maturity of the commission without interrupting the main account transfers.
Shelf label printing products to automatically detect and prints. Labels on the chassis prices and warranties to be compatible with each other. Thanks to the visual design capabilities as soon as possible to design the label directors want.
QUESTION 5- Please list the duties you performed throughout your internship and explain what you did about these duties. Please attach the visual document if any to the Internship Report.
As a shop assistant, I was resposible of that the entity in accordance with the general principles of operation, tools, supplies and equipment efficiently, using the workers' health, safety and environmental protection regulations and in accordance with the requirements of efficiency and quality of the profession.
a) Market shelves to the classification,
b) Classification of goods in accordance with the shelves in place,
c) The expiry date parts to place the front of the upcoming products
d) According to the instructions on the rack to remove the products from the expiration date
e) Clearance racks let you know which will be
f) inform the products that will be finished, add a new product on the shelves,
g) Shopping deteriorated during the racks, edit, and so on. perform tasks and processes
h)The usage of office programs and hand terminal
QUESTION 6- What kind of applications you saw about the theoretical knowledge you gained? Specify openly. Give example.
During my internship, I got the chance to turn my theorical knowledge to a real job experience. Thanks to ENG 101 and ENG 102, I was able to use English terms of software programs. VSP 101 allowed me to understan the system of NETSIS and POS vehicles. Retail Management Course enabled to observe the design of store and shopping enviroment
QUESTION 7- Please tell what this internship gave to you in one paragraph.
Values imparted to me by my internship are persuasion and negotiation, contact,being problem solving and disclaimer. By controlling the delivery of the products to the store, take place on the shelves to make the necessary labeling, product knowledge, complete necessary by shelf controls necessary to answer customers' questions and problematic situations, helping them carry out their work under the guidance administrator.
QUESTION 1- Give the following information about the institution you performed your internship.
A ) PERLA HOME
Nergiz AVM. 1777 SOK. NO:132 Nergiz -Karşıyaka
B) Sphere of activity
• Food retailing
• Cleaning supplies
• Ironmongery marketing
C) Sort history of the institution that introduces the development of the institution.
PERLA HOME
Perla Home is a local retail server firm taking place at marketing sector since 2009. Its first brach was opened in Nergiz. This market chain has five stores and a central stockplace. These branches are located on Nergiz,Çiğli,Bornova,Ulukent, and Manavkuyu. The central stock place being based on Bornova fullfills the distribution activities.
Perla aims to open new stores with the slogon of ‘your face will smile’. This market chain moves on having a more structural organization with new deparments and consulting activities.
D) Upper institution it is affiliated to (if any) and existing facilities.
Perla is a member of EGE PERDER being a local retail federation to shape marketing activities under the consultacy of this institution. EGE PERDER brings local retailers together ,gives cosultancy service and pose trade relationships producer and logistic firms to improve market capacity of its members
E) Number of employees in the institution and their classification according to their qualities.
Perla has 81 employees performing their job duties at different functions which are grengrocer, cashier, and reyon.In my workplace, 1 store manager, 2 store manager asistant,1 finacial advisor and 11 staff personel.
F) Perla Home is not a manufacturing company
G) For service enterprises: services presented, service capacity, basic inputs and target markets.
For PERLA HOME
SHOPPING SERVICES: As a company focused on customer service people, and the human resources employees need to develop and to contribute to the development of the business and personal lives, works continuously.
Success in obtaining success and encourage teamwork, reward (Perla advantage card), and will increase the success of teamwork to bring believes PERLA AVM works continuously to ensure that the necessary conditions. Peaceful, fair, ethical, develop a sense of trust and employee well-being to provide a working environment to make efforts to ensure that the most important resource is our people.
STOCK ALLOCATION: The central stockplace keeps commercial goods to be distrubted to store branches. The warehose allocates products in paralel with the orders from the branches.In case of lack of product in any branch , the warehose also coordinate merchandise transfer from other branches.In addition, they use stock software to minimize the waste and to balance demand and supply of goods.
TARGET MARKETS: Perla has a large target audience.There are many indicators in order to address to customer mass.The selling of kitchen,bathroom,garden,hardware and construction materials for houswives and working class and the avaibility of garments and cosmetics catches attention from young girls.Besides, the variety in cleaning and food retailing covers up customer segments in terms of social and financial status.
QUESTION 2- By drawing the organizational chart of the instutition; please state which units fulfill production/service and general business administration functions, relations, authority and responsibilities between the departments.
Financing Department
The department deals with basic accounting procedures to keep track of businesses. Pre-accounting entity transactions with the money that is expressed in the entity's cash benefit, stock, customers, checks, securities, bank accounts and records of the basic elements used to keep track of their movements.
Human Resources
This section covers strategies and activities in the field (retail) will draw up standards, the company's values, customer priority, number one in quality. Perla is competitive, the firm take the change in power, the results focused and accomplish together on the set up and with this understanding, dignity and configuring to provide leadership in the sector of our country, companies and chosen as to be the most.
Human consciousness is acting in a competitive environment makes the difference, raise the level of employees' satisfaction, trainig and motivation, co-operation between the company and employees as a commitment to move forward continuously improving the competitiveness of Perla.
Purchasing Admistration
This department personel in charge of preparing stastical reports at the event of a crisis and budget relevant to each segments. They keep tarck of market situation, rivals and also operate corporate business partnerships.
Perla’s corporate business partnership is the production of meat and dairy products with Gurmar and Beşkardeşler at the Warehouse and Cold Air Meat Processing Plant in Bornova .Another corporate business partnerships with Üstüncam is dependent on the shipment of Pasabahçe porcelain products.
Warehouse Management
Job description of this section includes with the receipt of the material from the factory to make the necessary checks to ensure labeling and systematic. To take delivery of the products and to maintain in suitable conditions are the parts of stock affairs. They evaluate incoming orders, shipments, perform timely and accurate manner. The stock personel direct Tools and equipment belonging to the warehouse, the efficient use of equipment such as forklifts. To provide information when necessary for the maintenance of the technical department.
QUESTION 3- Did you have a chance to use your foreign language during your internship? What was foreign language? Please answer in Yes/No format and specify which languages you used.
Yes, I have used English in order to use the foreign terms of NETSIS and hand terminal
QUESTION 4- State your ideas and suggestions that could increase efficiency in the processes of production and service at the institution you do the internship.
In my opionon, Consultancy Services and Store Automation Programs would Guides managers through the purchase of goods. By identifying the most sold goods allows you to make the right investment property. Prevent stockpiling of unsold products. Data terminal is communicating with the quick inventory count and control assistant. Checks and promissory notes which are due to detect and warn supervisors. POS collections by cutting commission, waiting time, or the maturity of the commission without interrupting the main account transfers.
Shelf label printing products to automatically detect and prints. Labels on the chassis prices and warranties to be compatible with each other. Thanks to the visual design capabilities as soon as possible to design the label directors want.
QUESTION 5- Please list the duties you performed throughout your internship and explain what you did about these duties. Please attach the visual document if any to the Internship Report.
As a shop assistant, I was resposible of that the entity in accordance with the general principles of operation, tools, supplies and equipment efficiently, using the workers' health, safety and environmental protection regulations and in accordance with the requirements of efficiency and quality of the profession.
a) Market shelves to the classification,
b) Classification of goods in accordance with the shelves in place,
c) The expiry date parts to place the front of the upcoming products
d) According to the instructions on the rack to remove the products from the expiration date
e) Clearance racks let you know which will be
f) inform the products that will be finished, add a new product on the shelves,
g) Shopping deteriorated during the racks, edit, and so on. perform tasks and processes
h)The usage of office programs and hand terminal
QUESTION 6- What kind of applications you saw about the theoretical knowledge you gained? Specify openly. Give example.
During my internship, I got the chance to turn my theorical knowledge to a real job experience. Thanks to ENG 101 and ENG 102, I was able to use English terms of software programs. VSP 101 allowed me to understan the system of NETSIS and POS vehicles. Retail Management Course enabled to observe the design of store and shopping enviroment
QUESTION 7- Please tell what this internship gave to you in one paragraph.
Values imparted to me by my internship are persuasion and negotiation, contact,being problem solving and disclaimer. By controlling the delivery of the products to the store, take place on the shelves to make the necessary labeling, product knowledge, complete necessary by shelf controls necessary to answer customers' questions and problematic situations, helping them carry out their work under the guidance administrator.
Apple Retail Enviroment
APPLE
COMPANY POLICY
On April 1, 1976 Three partners Steve Jobs ,Steve Wozniak and Ronald Wayne found the company.
At Macworld Expo on Januray 9, 2000 The company prefered to use the name APPLE instead of APPLE COMPUTER . Jobs announced that tradational product line based on computers improvs towards mobile electronic devices
Today, Apple is an American multinational corporation that desings , develops and sells consumers electronics ,computer softwares and personel computers
CLASSIFICATION
According to Office for National Statistics (ONS) Apple can be classified as:
1.Other non_food retails (new goods)
2.Sales not in stores _mail orders,stalls,markets
CORPARETE CULTURE AND STRUCTURE
Apple provides service and goods at public sector. According to Cox and Britain the company’s structure can be identified as pulicy-traded corporation.
The company has 72.800 permanent full- time employees and 3.300 temporary full-time employees.
Apple insists on individuality and creativty. For this reason, Apple has lauched the Apple
Fellows Program for recognizing the most talented employees and engineers or managers
who makes the gretest contribution to the company.
MARKETING MIX
Apple operates its business functions and marketing operations under four section of
the marketing mix product, place, price and promotion
Place: where to sell product ,physical distribution and company located on
1.Central Location: Apple’s central headquarter is located in the middle of Sillicon
Valley at Californi,the USA. The valley offers a large are for installation.This head quarter organizes and regulates Apple’s corporative functions
2.(EMEA)Location: Apple’s headquarters for Europea,the Middle East and Africa are locoted in Cork in the Sourth of Ireland.This area is a low-tax place and saves the company pay high-taxes for land.Apple’s international sales and distribution organizations are carried out there.
Promotion:Advertising,sales promotion,personal seling,public relations
1.Logo and Slogans:Steve Jobs spend his childhood in an Apple form,Apples were inspration for him.While he was establishing his firm.He thought,this name was “fun,spirated , and not intimidating".
Apple is never adhared to the same slogan.Apple created many slogans ,but the most loved slogan is ‘Think Different’ This slogan is always associated with Apple.In addition, ‘I think there for iMac’ was the promotion comparing of iMac and ‘Say Hello to iPhone ‘ belonging to iPhones.
2.Endorsment: Apple intends to boost the popularity of products by giving roles to famous names in the advertisements
For example ,In 2008, during her show, Oprah declared herself an iPad fan and she highlighted the iPad’s eReader capability like touch-screen, changing pages and showed off the iBookstore
Product: : This included issues such as design, quality, stylin, guarantees, and after-sales services.
Apple has a wide range of product line. Its front-bencher hardware products are the Mac line of computers, the iPod, the iPhone, and the iPad. Its software involves the OS X and iOS operating systems, the iTunes media browser.
Apple themselves announced that they sold over 37 million iPhones in Q4 2011. IDC also provide a chart showing how market share has changed across recent quarters.
The following graph shows that apple obtain a huge proportion income from sales of iPad and iPhone. However, the figures of iPod and MacDestkops are in the decrease
Price: This included discounts, allowances,price promotions and payment terms.
Apple is conducting a systematic pricing policy.The company sets up its pricing policy in three steps:
1. Apple brilliantly charges more for a reduction in wait time to the consumer.
2. Apple tiers prices along a value metric. As an example, Apple removed radio application from new series of iPhones in order to push the sales of iPods up.
3. Apple creates a fervor for their products.
(5.P) People:this component stands for consumers.
Apple has achieved to pose a huge mass of customers loyal to the company.Such customers keep track of its newest product or order the latest technologic devices of it on the internet.
In 2002, NetRatings did a comphrensive research indicating that the avarage Apple’s customers was more affluent and better than other PC customers .This stems from that Apple offers higher service-standards and more specific designs to its buyers.
(Research by NetRatings for the USA)
APPLE STORES
,Apple operates a worldwide chain of retail stores comprising of 395 stores Apple puts Macintosh personal computers, software, iPods, iPads, iPhones, third-party accessories, and other consumer electronics such as Apple TV on markets at its stores.
Store Locations and Desings:Apple gives importance to setting up its “flagish” stores the busiest areas like London,Tokyo and Sdney etc.
a)Extraordinary archtecture:Different store images and unique desings can be seen on Apple’s stores like glass stairs,immersive showcases and wooden tables.The most popular store “Cube” at Fifth Voneue Street ,New York.
b)Genius Bar:All of Apple stores have a ‘Genius Bar’ where its customers can receive technical advice or repair service.
The Cube in New York
The Genius Bar at Apple Store Regent Street, London.
Macworld Conference & Exposition
International Data Group (IDG) which is a technology media, research, event management, and venture capital organization runs Macworld Conference & Expo.
MacworldExpo is a trade-show where taking place in different cities like Bostan,Paris and Londan. the newest products are introduced each year to the industry and public.
Visiters get chance to experience the newest products and get technical information from component directors at these exhibitions.
COMPETITORS
Smartphone manufacturers:
Apple faces with challenging rivals at the smartphone market. July 2012 data from IDC for worldwide smartphone sales put Apple and Samsung phones on top for Q2 2012.
While the most remarkable advance in the smartphone market comes from Samsung, The
sales figures of Apple only incresed by 1.9%
Smartphone operating systems:
Apple also forms smarthone operating system which is iOS . Gartner's analysis of global Q2 2012 smartphone sales also shows the Android operating system dominating market share:
The Challange at Advertising Sector:
Apple spent $193 million in the first six months of this year for advertising campaigns at the USA.This is an indicator for that advertising expenditures has been increasing for each year.
For example, the excessive amount of advertising investments has forced that Samsung went up its spendings for advertising.
The Lawsuit: Appe VS Samsung
In San Jose California ,in April 2011 .Apple filed its patent infringement lawsuit . Because of the following grounds , when Samsung realesed Galaxy SIII similar to iPhone 5, Apple stated: ”Samsung must play by the rules. It must invent its own stuff. Its flagrant copying and massive infringement must stop.”
FINANCE FOR APPLE
The main financial success of Apple is being a prestigous glabal brand taking place at all of continents. More than half of its revenue came from outside the American.Its transnational retail sector provide a great income by 66%.
These sales and profits are getting to grow as well. This first chart shows 2012 projections of revenue and profit.Apple leads the total profit race.
In 2012, Apple managed to gain $ 108.2 billion revenue from rettail sales. This figures made Apple the third company in the most revenue.However, the profit of the firm is in the highest level with $ 25.9 billion at technology industry.
Interbrand released its 13th annual Best Global Brands Report showcasing the value of different brands.
In recent times, Apple has accomplished to setle in the top rakings of business magazines.In this list, Apple is the second most valuable brand, jumping from 8th position.
In 2012, Apple managed to gain $ 108.2 billion revenue from rettail sales. This figures made Apple the third company in the most revenue.However, the profit of the firm is in the highest level with $ 25.9 billion at technology industry
In the same year, Apple hit a record by reaching to $ 625 billion market value and became the largest public-trade company.
UK’s Mobile Customers
25 Million UK consumers are estimated to own smartphone devices, accounting for 51% of the total mobile market and nearly 10 percent of all Internet traffic.
A new report by comScore provides details about the current trends in usage of mobile phones and other Internet-connected devices across the United States, France, Germany, Italy, Spain, United Kingdom, Japan, and Canada.
56.6% of UK users access the mobile Web. This is the highest in the West, but is far behind in comparison to Japan, where over 76% of mobile users access the Web. 42% of users in U.S.A. and 40-50% of users in the 4 main EU countries use smartphones to access the mobile Web.
Google’s Android OS and Apple’s iOS are the leaders in most markets, with Android leading with nearly 50% market share. However, Apple’s iPhone is clearly the most popular single device across all markets.
ENVIROMENT FOR APPLE
Greenpeace Blasts Apple For Eco-Unfriendliness
Just like many global companies, Apple is in search of cheaper areas , row-materials and human resources.
Faxconn in New Taipei and Chinia which is the world's largest maker of electronic components is an example for this.
There are many allegations of poor working conditions discrimination against mainland Chinese workers by their Taiwanese co-workers, and the usage of chemical substances at the company.
Apple is subject to critisims from enviromentalist group. These groups protest its products.
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